Okosi will be responsible for running YouTube’s business and partnership teams across emerging markets in EMEA including Russia, the Middle East, North and Sub Saharan Africa. He then went on to become part of the MTV Networks Affiliate Sales and Marketing division in 2000 based in Los Angeles, where he led distribution efforts for the network within his territories in the western region. Some of the key campaigns created by Okosi include the MTV Africa Music Awards, MTV Shuga, MTV Base Meets, Nickelodeon Genius, Comedy Central Africa International Festival, NickFest, BET Experience Africa and the BET Awards Best International categories. On his appointment, Okosi said, “YouTube is a game-changing platform that plays an increasingly important role in our lives today through the dynamic content and innovation that it delivers. “In September, 2019, YouTube successfully launched YouTube Music and YouTube Premium in MENA, which further exemplifies the opportunities offered by this high-growth region.

Source: The Guardian January 25, 2020 06:33 UTC